Our journey started with husband and wife, Colin and Maureen, feeding the homeless at the Domain in Sydney. Every Thursday night for a few hours they would go and help out their community, it was there that they first discovered a new and exciting orange powder that was struggling to break into the Australian market.
Knowing nothing about the complementary health industry they dove into researching and trialing the product. Seeing the results for themselves they recognised an amazing opportunity and in 2008 acquired the distribution rights.
Spoiler alert! The exciting orange powder was Rose-Hip Vital®. A powerful, scientifically and clinically proven anti-inflammatory, antioxidant and immune system support. Made from pure and natural Rosehip berries manufactured using patented processes the product was totally unique. With an abundance of health benefits and offering much needed natural relief to arthritis sufferers, the business flourished.
With business booming Colin and Maureen needed 'extra' help to keep up with demand. Ensuring they kept to their promise to bring nature's ultimate superfood to as many people as possible. In 2010 their eldest son, Russell, joined the family business.
Together they worked to introduce Rose-Hip Vital to National Distribution Centres, who are responsible for supplying pharmacies across Australia. Growing Rose-Hip Vital to one of the leading natural brands for treating Arthritis across the nation.
As the access to Rose-Hip Vital grew so did the feedback. Each week was filled with stories of life-changing results and the potential of Rose-Hip Vital in the animal market was recognised. Following an intensive APVMA (Australian Pesticides and Veterinary Medicines Authority) application process, lasting more than 3 years, Rose-Hip Vital Equine and Rose-Hip Vital Canine were born.
The animal brands launched in 2012 alongside the introduction of their youngest son, Justin, to the team. Taking on the responsibility of the launch and distribution for these new ranges, Rose-Hip Vital could now offer market leading joint health and wellbeing to all our furry friends.
With 3 brands continuing to flourish the Rose-Hip Vital family continues to grow but the focus of the company's mission continues to be to bring a natural solution to the joint health and wellbeing of people, dogs and horses.